Flowers for Dreams: Marketing Consulting
Services
Marketing
Client
Flowers for Dreams
Location
Chicago, IL
Year
Sep 2024 - Nov 2024
info
Conduct in-depth industry and competitor analyses using the Jobs-To-Be-Done framework for the DTC flower gifting brand.
Leverage Claritas Prizm clusters for geo-demographic and in-depth qualitative interviews to develop segmentation and targeting strategies.
Recommend a positioning strategy and develop a marketing mix campaign to drive consumer adoption for memberships.
overview
Key objective: How can Flowers for Dreams have a successful membership relaunch and reposition themselves more effectively?
