Love Package: Art & Business Project

I handled the full creative process, starting with character and plush design sketches, then expanding the concept into a complete product system. This included designing promotional flyers, informational postcards, and packaging to build a cohesive brand experience around the collection. My focus was not only on the plush itself, but on how the entire product would be presented and perceived as a unified release.

The whole project took five months in total: pre-order in February, printing and making starting in March, and finishing up with delivery at the end of July.

Throughout the process, I managed both creative direction and production, including design refinement, vendor coordination, and fulfillment planning. These are some of the pictures of the flyer, cards, product information, final product, and packaging before getting shipped for delivery.