istash: marketing consultant
Services
Marketing
Location
Chicago, IL
Year
April 2025 - June 2025
info
Over 11 weeks, my teammates and I:
Conducted country and cultural analysis to guide istash’s China market entry strategy
Interviewed users and identified consumer insights through qualitative interviews to develop a go-to-market plan and persona
Collected and evaluated synthetic user data to support fintech-focused market research
overview
From March to June, I worked with istash, a digital wallet start-up in Chicago focused on supporting small businesses, as a marketing consultant for the 3rd IME Integrated Marketing Honors Program project at DePaul University.
