Chicago Faucets: Marketing Consulting
Services
Marketing
Client
Chicago Faucets
Location
Des Plaines, IL
Year
jan 2025 - Mar 2025
info
Conduct in-depth primary research with Interior Designers using Qualtrics to understand brand positioning within the B2B plumbing category.
Analyze data using SPSS and Excel and leverage analysis to create in-depth recommendations for brand repositioning and product strategy.
Create and present a B2B marketing campaign to senior executives based on the analysis.
overview
Key objective: How can Chicago Faucets reposition their manual faucets and target interior designers more effectively?
