Chicago Faucets: Marketing Consulting
Services
Marketing
Client
Chicago Faucets
Location
Des Plaines, IL
Year
Jan 2025 - Mar 2025
info
⚠︎ NDA Notice: Data and campaign specifics are omitted under NDA. Process and methodology are accurate.
Conduct in-depth primary research with interior designers to capture insights on sourcing pain points, aesthetic preferences, and brands perception using Qualtrics to understand brand positioning within the B2B plumbing category.
Utilized Excel and SPSS to run statistical analyses, isolating key trends and gaps between current positioning and market expectations.
Executive Pitch: Developed a tailored B2B marketing campaign and formally presented the strategic deck to senior executives to drive upcoming marketing initiatives.
Industry: B2B Manufacturing, Interior Design, Architecture
Timeline: 10 weeks
Tools: Qualtrics, SPSS, Excel, PowerPoint
overview
As part of a major corporate initiative, Chicago Faucets launched a market research project targeting six distinct B2B stakeholder segments to optimize their overall brand positioning. Our team handled the Interior Designer segment, a critical group for premium commercial and luxury specifications. This project focused on gathering quantitative insights on designer brand perception and translating those metrics into a high-impact B2B marketing strategy.
